The headline is split up with the word Goal held up on a banner. As it is positioned across the models chest, it draws attention to her body. Depending on the reader, they may respond to it in different ways. A dominant reader would look at the image and enjoy what they see, which is the intent of the image. However some may be oppositional readers who do not find pleasure in the image. A negotiated reader would compromise: Look at the image, find the pleasure in the image then move on…There is a myth that women with blonde hair are dumb and have large breasts. As she is a blonde haired model, it may signify to the reader that she has large breast. The reader may also fantasies about that too and this would be a dominant reader.
The font is simple because for the dominant reader the most important section of the page is the model and not so much the text.
The composition of the text and the image suggest the model is the subject matter and is important. This is because she is positioned in the middle, and the text is positioned to fit around her.
This is a medium shot and it is close enough for a dominant reader to clearly see her face and parts of her body that maybe visually pleasurable.
Top lighting is used and the model looks into it. This highlights her face which some readers may find pleasurable.
The headline is polysemic because it is a sexual pun. The headline with the image is anchored by the strap line which is talking about the World Cup: football. However as there is an image of a half-naked woman, the heading could signify the idea of “scoring” or getting a woman for sexual pleasures.
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