This is about a MacDonalds advert that I saw, aired on ITV1, during the programme "X-Factor".
Equilibrium
The characters wake up tired in the morning. This would be a daily reoccurrence that the audience could identify with. The audience would be working adults, male or female
Disequilibrium
They are so tired that they keep making silly mistakes like putting a bottle of milk in the machine, as appose to the fridge. This leads to a series of mistakes. Again, audiences might socially identify with the characters and therefore find humour in it.
New equilibrium
They go to MacDonalds and indulge in their food. The dominant reading would be that Macdonald’s opens early to provide you with breakfast even when you’re tired. This seems like a win: win situation
Equilibrium
The characters wake up tired in the morning. This would be a daily reoccurrence that the audience could identify with. The audience would be working adults, male or female
Disequilibrium
They are so tired that they keep making silly mistakes like putting a bottle of milk in the machine, as appose to the fridge. This leads to a series of mistakes. Again, audiences might socially identify with the characters and therefore find humour in it.
New equilibrium
They go to MacDonalds and indulge in their food. The dominant reading would be that Macdonald’s opens early to provide you with breakfast even when you’re tired. This seems like a win: win situation
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