Tuesday, 3 November 2009

Film Poster Analysis-Million Dollar Baby

What do you think the film is about and what might the story be?

The female character looks like the protagonist because she takes up a large percentage of the poster. She is facing away from the camera, but almost watching her back, which gives her power and a sense of authority. Her clothes and hair in the mise-en-scene are not the stereotypical, mainly an alternative stereotype of women. This suggests she is taking on a “manly” role in the film. The characters in the background only show their faces to show the actors in the film who are famous. As they are older actors, they may play more serious, wiser characters, which would be their stereotype.

What genre(s) do you think the film belongs to?

Her facial expressions look serious which signifies a drama genre. The colours, black and white, and the use of low key lighting connote mystery and add to the drama genre. The characters almost appear from the darkness, making them mysterious too.

Who do you think is the target audience?

I think the target audience is mainly adults. The demographic audience would be C2, B and A because it is a serious drama film with simple fonts and colours on the poster, appealing to a more sophisticated, mature audience. It may appeal to reformers because they would be interested in inspirational films.

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