Tuesday 3 November 2009

Film Poster Analysis- Bride and Prejudice

What do you think the film is about and what might the story be?

I think the story is about love and marriage, as characters on the right side of the background are throwing confetti, which signifies weddings. They also have happy facial expressions on their face which also connotes a romantic/love story. In contrast, the left side of the poster has background characters that don’t look so interested. This use of binary opposition signifies a battle or challenge. The two characters positioned at the centre of the poster, seem important suggesting they are the hero and heroine. As their poses are facing back to back, it could again connote a battle or challenge they may have to face throughout the film.

What genre(s) do you think the film belongs to?

The copy, “Spectacular, romantic, funny…and so sexy”, tells the reader the film genre is romantic comedy. The female character at the centre of the poster is an actress called Aishwarya Rai, who is well known from bollywood films. This also signifies the genre is bollywood. The title of the film “Bride and Prejudice” is a pun of the Austen novel Pride and Prejudice, so this film could also be a parody or spoof.

Who do you think is the target audience?

I think this film is aimed at fans of Aishwarya Rai and bollywood films. This would be families. People who may have read or know about Austen’s novel may also be interested in the spoof. I think the socio-economic audience of this film would be C2, D and E because it’s a parody film which involves elements of another media text, and basic intelligent humour. From Young and Rubican 4C’s I think it is aimed at mainstreamers because the storyline is a typical love story romantic comedy genre. It could also be explores because it is a combination of bollywood and parody film, which is unique.

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